Keeping clients comfortable is important in business. If they are uncomfortable physically because of the chair they are sitting in they will feel perhaps subconsciously, that you don’t care enough about them to ensure they are comfortable. But some outdoor furniture in a small green area can provide a lovely outdoor ‘office’ to delight clients.
You may be wondering what psychology has to do with business and why it is important. If your business relies on clients and suppliers, then psychology is always an important part of it, whether you know it or not. For instance, the ability to get on with other people is as much about psychology – understanding how people think and feel – as anything else.
Yes, you may need to be transparent, honest and like people in order to run a business successfully, but knowing how they feel is also an important part of the equation.
For instance, suppose your business needs a waiting room and you decide to add a comfortable 2- seat sofa as the seating because you only have a few clients in at a time. What you’ve done is actually provide seating for one, so the first person in will get the seat and the other person will stand. Why?